About the job

Job Title: Paid Media Manager

Reports to our Head of E-commerce, our E-commerce Manager

Location: London or Nice

Who we are

Café du Cycliste was born in 2009 in a traditional French café nestled amongst the hills above France's Mediterranean coast. The brand is specialized in premium high performance cycling apparel, with double digit international growth. The company is focused on creating the most positive social and environmental impact possible and on having an inclusive and transparent work environment.

We currently operate through 3 channels:

- A digital flagship delivering around the world (EU, USA, UK, ASIA)

- 3 own brand stores located in Nice, Ventoux and Palma de Majorca

- 50+ wholesale partners located across the globe

To get more of a flavour of who we are and what we do, visit our website: cafeducycliste.com

Where we need your help

This role is an exciting opportunity to really contribute as the company moves on to the next level.

Your main responsibilities :

· Overseeing the day-to-day management of paid media channels

· Manage paid media monthly budget and develop reports and analytics of paid

campaigns, demonstrating return on investment

· Work closely with the Creative Content team on creating landing pages for paid

campaigns, ensuring they are optimised for conversions and can be tracked for reporting  

What you'll do

· Working closely with creative marketing team to champion and lead our Paid media

creative strategy. Consistently test, learn and implement progressive strategies to

maximise performance

· Champion testing; from audiences, ad placement to ad formats. Sharing learnings with wider marketing and Ecom team and use results to optimise future creative

· Manage tracking set up, feed management, and any necessary tech and creative

requirements for remarketing and prospecting activities

· Collaborate with other teams- Ecom, Creative, Retail and agency partners to design high quality converting campaigns to improve CVR and achieve Revenue targets

· Build a high performing acquisition program focusing on growing Brand Awareness in our key markets

In order to be successful in this role you will have the following:

· Min 3+ years of experience working in DTC digital marketing (PPC, Display, Social and Affiliates)

· Proficient user of Google Analytics (GA4 preferable)

· Proficient user of Google Ads & Meta Business Manager

· Experience with multiple platforms e.g. YouTube, Facebook, Twitter, Instagram & Pinterest

· Proactive communication style driving collaboration across different teams

Personal attributes and skills:

· Creative led mindset

· Analytical with a meticulous attention to detail

· Naturally curious, with a desire to continually improve

· Results driven and determined

· Self-motivated and ability to work in a fast-moving and entrepreneurial environment

· Ability to work across cultures essential