To shoot our SS26 Cold Dye collection, we travelled to an old mas near Vence, in the hills above the coast, where the owner had opened her garden to us.

Sun-worn and aromatic, a Provençal garden is rarely just ornamental. Deeply tied into the landscape, it sits somewhere between agriculture, shelter and pleasure: herbs by the door, figs against a warm wall, vines trained over a pergola to protect a table underneath.

Cold Dye was inspired by the natural bounty of the countryside around us. It uses mainly natural dyes, made from ingredients you might find in your kitchen. When we first visited our Italian dye house, we expected chemicals, beakers and goggles. Instead, we found banana peel, turmeric root, carrots, coffee, pears and berries… more farmers market than factory floor. (The exact ingredients of the colours we use are something of a trade secret!) It’s also much more energy efficient than traditional hot dyeing processes, and uses far less water.

Cold dyeing is a slower, gentler way to add colour. It’s the antithesis of fast fashion: small-scale, low impact, beautifully imperfect. Each piece takes the colour differently, producing soft variations that give depth and texture. No two garments come out alike.

This season our expanded Cold Dye range includes: our new Outlands shirt-style jersey, Gladys; the Edith gilet and our superlight road jersey, Laurette… with more on the way!

Cold Dye is proof positive of our Forever Outsiders spirit: in our search for sustainability, we also found style. Check out the collection here.